We've learned from research studies that when companies like Daewoo/America Corporation depend on full-color variable printing for mailings, customers respond faster. Of major importance, response rates increase as much as 5 times compared to conventional mailings. And customers remain customers longer.

Treating customers as individuals builds loyalty. Just imagine, 68% of customers stop buying from a company because they don't feel special. Full-color variable printing can help you keep customers longer. Because every mailer is personalized with information about an individual. Don't you more feel more positive about a company when the information you receive is personalized?

Practically any document is a candidate for variable printing. Direct mailers, brochures, proposals, reports, newsletters, catalogs, just about any document can be as individual as each customer.

You have information about your customers. You know who your customers are and what they want. Chances are you have personal information such as names, locations, buying preferences, maybe photographs. Even if you don't have customer information in formal files, we can use your database or help you create one.

We have the technology. Our digital system extracts the information from your database, personalizes every document with customer information, text, photos and graphics, and produces full-color printing.

If you would like to see more examples of 1-1 marketing, please contact a PCI representative to set up an appointment today!