One-to-One Marketing Increases ROINo matter what kind of business you are in, a marketing campaign is a must. Even if it is nothing more than a postcard every quarter, you have to do something to get your company's name out to the public. Some companies spend hundreds of millions of dollars on their marketing materials; others, however, don't quite have that kind of budget. We discovered this when a local business came to us, needing to know how to get the best return on their marketing dollars. Fortunately, we were able to come up with several solutions that allowed them to generate a much larger return on their dollar by attracting the attention of their target clients. Using our One to One marketing technology, we were able to print full color, eye-catching brochures which were personalized with the recipient's name and company information. Studies have shown that mailers of this sort are 135% more effective than generic black and white mailers, and this campaign was no exception! After the success of their first campaign, they decided it would be well worth it to make this a monthly mailing. Their next step is going to be implementing our new Personalized URL service, which allows each recipient to have their own website for responding. With this service, they will not only create more interest, but they will be able to interact with their audience and receive accurate up to the minute reporting on the success of each campaign. |
