Let Your True Colors Shine Through

Does printing in color really make a difference? According to a recent study by the International Communications Research and Xerox, an overwhelming majority of U.S.-based small business owners/managers believe that color does in fact have a positive effect on their business.

Respondents indicated that color documents have a strong ability to attract new customers, make companies appear larger, gain a competitive edge, increase memory retention and enhance creativity. Among the findings:

92% Believe color presents an image of impressive quality
90% Feel color can assist in attracting new customers
90% Believe customers remember presentations and documents better when color is used
84% Think greater consideration is given to color documents
83% Believe color makes them appear more successful
83% Feel color capabilities enhance employee creativity
81% Think color gives them a competitive edge
78% Report that color documents are easier to understand
76% Believe that the use of color makes their business appear larger to clients

Printed Communications, Inc.

Let Your True Colors Shine Through