Choose the Right Trade Show Giveaway
Few things make a more lasting impression at a trade
show than a great giveaway imprinted with your logo
and a message to the customer. In fact, according
to a 2004 study conducted by Georgia Southern
University, 76% of attendees had a favorable
attitude toward companies that gave them a
promotional product. The study also found that
promotional products of greater value generate more
sales leads than products of lower value. So how do you choose? First, determine what your budget is for your trade show giveaways. Then, determine who your target audience is. Next, consider an item that relates well to your audience. Lastly, select a promotional product that aligns with the final impression you want to leave them with regarding your company and/or product/service. For example, if your company offers software to streamline operations, you may want to consider a promotional product and message that conveys a benefit of the software solution, such as efficiency. |